Sodelujte v raziskavi

Pokažite svetu, kako primerljivi smo Slovenci pri uporabi digitalnih tehnologij - sodelujte v raziskavi!

Klik tukaj: http://www.mayermccann.com/raziskava

Vsi sodelujoči dobite dostop do poročila raziskave pred javno objavo! :)

Genius - vending machine for crows

Zakaj je fajn? Ker govori o tem, kako neuki smo ljudje glede ostalih prebivalcev planeta, kaj in kako se lahko naučimo od drugih vrst živali in konkretno, kako lahko obrnemo škodljivo vedenje nekaterih vrst ptičev (ki smo ga sami povzročili s spremembo njihovega naravnega okolja) v dobrobit obeh, v prvi vrsti pa seveda ljudi.

Tallinn

Danes sem dodal še eno črtico na seznam obiskanih držav, s poldnevnim skokom v Estonski Tallinn. Vsaj stari del, ki sem si ga dobro pogledal, je zelo lepo urejen in nasploh očarljiv z vsemi hiškami in cerkvicami in obzidjem in sploh.
Obisk pa se je začel z nenadejanim, a prijetnim obiskom neke vrste maše (bil je kot en predobred z nastopom pevke in kitarista, ljudje so peli zraven in tko) v baptistični cerkvi Sv. Olafa, ki je bila nekaj časa celo najvišja stavba na svetu, sedaj pa meri 123 metrov.
Fotke so na Picasi, video pa tukaj:

BMW's Chris Bangle about GINA

Za predstavo

kako so videti moji dnevi vam namenjam ilustracijo: kup člankov v egzaktni višini posodice za solato z rakci in strokovna knjiga v skorajšnji višini paketa sirnih lističev.
A to še ni vse! Manjka še cca. 6 člankov, ki so bili izprintovani nekaj dni po nastanku gornjega posnetka s čudovito kompozicijo. Vsega skupaj je cca. 800 strani, neprištevši zaželene dodatne vire, prosojnice profesorjevih predavanj in lastne zapiske ter povzetke. Trije tedni popolne zabave: neprecenljivo! :)

Štejemo z Matejem!

Otroci, preštejmo kolikokrat mora Matej uporabiti magnetno kartico, da pride do sobice!

Whilst researching

the customer equity sources and materials on- and off-line, this excerpt got my attention:

The roots of the current research in CE can be found on several overlapping research streams: direct marketing, service quality, relationship marketing, and brand equity (Hogan et al., 2002c). Although relationship marketing has become widely popular during the 1990s, it was used long ago by some direct marketers, small enough to address their customers individually (Petrison et al., 1997). Like direct marketing, the research streams of relationship marketing, service quality, and brand equity have focused on customer retention as one of their primary objectives. Not surprisingly, some researchers have warned against an inadequate implementation of some of these approaches. For example, it has been argued that many firms lack a clear understanding of what consumers want, and annoy customers by trying to build long-lasting relationships when a transaction approach might be more adequate. Thus, these firms might be obtaining exactly the opposite of what they intended (Fournier et al., 1998). Researchers have also criticized firms obsessed with providing increasing levels of service with the objective of satisfying their customers well beyond what is economically reasonable, falling into a “satisfaction trap” (e.g., Reichheld and Teal, 1996). It has also been pointed out that, after spending huge amounts of money in Customer Relationship Management (CRM henceforth) technologies, some firms do not know how to manage customer relationships with these new databases, and have therefore achieved negative returns for these investments (Rigby et al., 2002).

It's from a lengthy work called Customer Equity: Measurement, Management and Research Opportunities by Julian Villanueva from IESE Business School and Dominique M. Hanssens from UCLA, published in Foundations and Trends in Marketing (Vol. 1, No 1) in 2007.

What's interesting for me is that it highlights and summarizes some of the more important topics in CE management (problems firms face) and references some authors, who's works I have either read very recently (or am reading momentarily) and some authors which I've read a couple of years ago when I was more interested in loyalty programmes, also a sub-sub-topic of customer equity.
In short, I like that it, between the lines, brings out the fact that, a) there is no holy grail, no one practical or theoretical model to rule them all; and b) as with everything else, customer equity must be applied, measured, managed and acted upon with common sense and not forgetting to consult one of the greatest assests of (preferably experienced and wise) managers - their gut feeling.
(ha! - this was confirmed by one such manager I've exchanged emails with recently - thanks, K. :)

Vreme bo & ostale prigode

Tu na Finskem je precej spremenljivo vreme; temperature niso visoke (od 12 pa do nekaj čez 20 stopinj), vendar je na soncu lahko kar toplo tudi v kratkih rokavih. A že čez trenutek ali dva nebo zakrijejo oblaki, usuje se droben dež, ki iz minute v minuto pridobiva na hitrosti in že si fino moker, če se nisi dovolj hitro skril v kakšno Kauppakeskus ali celo Kirjakauppa.

Kakorkoli, včeraj sem bil na izletku polpetku v nacionalnem parku Nuuksio,

kjer sem med drugim izkusil čisto pravo finsko savno z obveznim skokcem v pripadajoče mrzlo jezero (kot sem javil že po Twitterju).
Bilo je fajn, samo žar ni delal, tako da smo se sausage managementa (hec, ki se je razvil iz dejstva, da je veliko udeležencev Helsinki Summer School deležnih programov, ki imajo v nazivu management - npr. forrest, arts,...) lotili vsak po svoje, jaz na primer tako, da sem svoje klobasice pustil kar lepo pri miru. Raje sem se posvetil siru, kruhkom in solati z rakci, ki sem jih v četrtek nabavil v bližnjem Lidlu (v katerem, sem, vsaj zavestno, kupoval prvič).

Poleg standardnih vozičkov imajo zanimive po-tleh-vozeče-se košarice - tudi drugje po svetu ali je to finska posebnost? Kakorkoli, izbira je bila precejšnja in za 11,50 EUR, koliko sem jih pustil tam, sem imel občutek, da sem dobil kar precej, četudi je res, da sem se v nasprotju z običajno navado tokrat osredotočil na cenejše izdelke (draga tujina prebudi škrtost v človeku):

Najdražja stvar so bili, mislim vsaj, kosmiči.

Zakaj sem začel z vremenom? Zato, ker sem pravzaprav želel obelodaniti, da je do nakupa čeveljcev (o katerem sem poročal v petek) prišlo tudi ali pa predvsem zato, ker sem se odpravil v šoping z zelo specifičnim ciljem. V petek zjutraj sem namreč na Hanken, švedsko šolo za ekonomijo in poslovno administracijo v Helsinkih, prisopihal precej moker, četudi imam od izhoda iz sobe do vhoda v stavbo šole le kakih 150 metrov. Zbavši se (je to sploh beseda? če sem se zbal, potem... zbavivši? ustrašivši?), da bodo tudi izvenvratne aktivnosti naslednjega dne lahko neprijetne v mokrih oblačilih, sem se odpravil po bližnjih nakupovalnih središčih, iščoč zložljivo marelo in/ali pelerino. Rezultat praktične tržne analize je pokazal, da imam na voljo:

• (dobesedno) plastično vrečko za enkratno uporabo - 1,25 do 1,95 EUR,
• zložljivo marelo sumljive kakovosti in neestetskih barvnih kombinacij, za 6 EUR,
• druge zložljive marele boljše percipirane kakovosti, med 15 in 35 EUR,
• Goretex in ostale -tex pelerinaste zadeve, med 100 in 450 EUR.

Nezadovoljen s ponujenim sem sledil viziji in brskal dalje, dokler nisem v blagovnici Sokos (po videzu in ponudbi nekaj takega kot naša Nama) na ženskem oblačilnem oddelku odkril kompromisa:

• malo-manj-plastična-vrečka za morda-več-kot-enkratno uporabo, unisex pelerina-style (meli so tudi unisex plašč-style, pa sem se ognil) za 4,95 EUR.

Zgleda pa tkole:

:D

Seveda je naslednji dan na izletu nisem potreboval, ker sem se dežju (in vožnji s kanuji ali tenisu, ki so ju ostali izletniki brezbrižno prakticirali kljub padavinam) strateško umaknil v bližnjo kafeterijo/menzo inštituta za šport in počakal, da se je zlilo, klepetajoč s sivolaso učiteljico angleščine iz Avstralije, ki se čez dva tedna poroči s Fincem.
Investicija v pelerino je bila torej neke vrste zavarovalna polica, čeprav ni izključeno, da je do odhoda iz dežele 187.888 jezer ne bom dejansko uporabil.

Urban reanimations and minimal interventions

On we make money not art, I found a report - with photos - from RE-ACTIVATE!!, an exhibition in Spain, about urban reanimations and minimal interventions. Some projects are really nice.

Novi čeveljci s Finske

No, originalno seveda niso s Finske, sem jih pa tu kupil, v nakupovalnem centru (ki je obenem še metro in bus postaja) Kamppi.
K svoji zbirki brandov (ki bi jo bilo treba že malo precej posodobiti) sem dodal novo, Timberland:





Znamka zelo očitno poskuša grabiti eko-priložnost:


Tudi (meni je) prav.

Lihasamosa and Köttsamosa

O tem sem govoril:

(en kos že manjka)

UPDATE: Heikki, my multi-lingual Finnish friend (with whom I had two entertaining lunches while we are both here in Helsinki), told me the funniest thing yesterday: turns out that Liha- and Kött- actually mean the same thing, but, as we are in Finland, the first is in Finnish and the second in Swedish! :D

How's that for international

On the way back to the room from a bus tour around Helsinki, I stopped in Stockmann, a big department store (if you can't get it in Stockmann, you don't need it, they say) in the center, and bought a Lihasamosa and a Köttsamosa meal, to satisfy a smallish hunger and quench the curiosity for finnish food. After a bit of googling, I found out they were actually indian meals :(

What else... oh, I saw Karaoke Taxi. Maybe they also like singing, apart from tango-ing in their own way.
And I discovered that Finns like to put their door handles unusually low - even I have to bend down to reach some. I don' know why, their average physique isn't really that short.

A quick glimpse into what I saw yesterday:


The Senare Square


The University


The Cathedral


and some more of the Cathedral, from behind Alexander II's statue in the middle of the square


and lastly, how the Cathedral looks inside.

Great - a short cartoon about owls

by a teacher for his students!
Via Drawn!

Charles Eames Interview from 1956

With a nice insert on how the famous Eames Lounge Chair is put together.
Via Drawn!